Marketing & Business Development

Strategic planning, marketing and assessing the marketplace are integral parts of maintaining or developing a successful practice.

• Resources 
• AAOE Library

Resources

Survey Results

View the State of Ophthalmic Marketing Survey [PDF 322K] sent to AAOE members in October 2009

Risk Management Recommendations

OMIC

Guidelines for Refractive Surgery Advertising [PDF 100K] Academy policy statement

Patient Education

SmartSight: The Academy’s Initiative in Vision Rehabilitation

Is your practice EyeSmart™?

• Resources for your practice: Order one of our new, free posters on AMD and glaucoma or sign up for a free EyeSmart office kit if you don't yet have one.
  
• Resources for your patients: Tell them about the EyeSmart website, which has information about eye diseases and risk factors. Patients can also sign up for the free EyeSmart newsletter. 

Free member resources (AAOE member login required)

2009 Joint Meeting course handout: Strategic Planning for Practice Executives [PPT 3.2MB]

Download and customize sample practice forms.

• Patient Questionnaire

• Referral Physician Questionnaire

AAOE Library

Marketing and Business Development article archive View back issues of AAOE and Academy publications organized by topic.

Executive Update Archive (2003 to Present)

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