Marketing & Business Development Competency Home Page: American Academy of Ophthalmic Executives

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Strategic planning, marketing and assessing the marketplace are integral parts of maintaining or developing a successful practice.

Resources

Survey Results

View the State of Ophthalmic Marketing Survey (PDF 322K) sent to AAOE members in October 2009

Risk Management Recommendations

Patient Education

SmartSight: The Academy’s Initiative in Vision Rehabilitation
Is your practice EyeSmart™?
- Resources for your practice: Order one of our new, free posters on AMD and glaucoma or sign up for a free EyeSmart office kit if you don't yet have one.
- Resources for your patients: Tell them about the EyeSmart Web site, which has information about eye diseases and risk factors. Patients can also sign up for the free EyeSmart newsletter.

Free member resources (AAOE member login required)

2009 Joint Meeting course handout: Strategic Planning for Practice Executives (PPT 3.2MB)

Download and customize sample practice forms. The forms provided are only a few of over 300 forms offered as part of Practice Forms Master. To order or learn more visit the Academy store.
- Patient Questionnaire
- Referral Physician Questionnaire

AAOE Library

Marketing and Business Development article archive View back issues of AAOE and Academy publications organized by topic.
Executive Update Archive (2003 to Present)

Links